TITLE

Foods targeting children aren't just child's play

AUTHOR(S)
Pollack, Judann
PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article addresses the increasing number of food marketers promoting their interactive products for children as of March 1999. A next generation of interactive foods are hitting supermarket shelves, in colors, shapes or flavors that magically metamorphosis into another. Experts on marketing to children believe the floodgates are opening for similar food products as children gain clout as consumers. And it is not only young kids that wield purchasing power. Teens, too, are becoming more of a force in the supermarket.
ACCESSION #
1609523

 

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