The Training Answer to Growing Market Share in a Shrinking Market

Hubbard, Andrew
February 2005
Mortgage Banking;Feb2005, Vol. 65 Issue 5, p119
This article presents information related to training employees to produce satisfactory earnings growth in a trough market year. First, don't cut training staff just because there is a decline in production volume. There may be other legitimate reasons to cut training, but a drop in volume is a signal to increase the efficiency and effectiveness of all employees which is an inescapable mandate for more training, not less. Next, increase the volume and depth of product training. Creating and maintaining products is expensive.


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