TITLE

Are marketers targeting gays with ads, or just using them as a device?

AUTHOR(S)
Cassels, Peter
PUB. DATE
June 2001
SOURCE
Bay Windows;6/7/2001, pN.PAG
SOURCE TYPE
Newspaper
DOC. TYPE
Article
ABSTRACT
Highlights the views of gays and lesbians to the trend among advertisers in the U.S. to use gays and lesbians in their advertising campaign. Description of the TV advertisement of Mill Brewing Co.; Reasons of advertisers for using gays and lesbians in their advertising campaign; Reaction of the public to the advertising campaign that feature gays or lesbians.
ACCESSION #
16089603

 

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