Are marketers targeting gays with ads, or just using them as a device?

Cassels, Peter
June 2001
Bay Windows;6/7/2001, pN.PAG
Highlights the views of gays and lesbians to the trend among advertisers in the U.S. to use gays and lesbians in their advertising campaign. Description of the TV advertisement of Mill Brewing Co.; Reasons of advertisers for using gays and lesbians in their advertising campaign; Reaction of the public to the advertising campaign that feature gays or lesbians.


Related Articles

  • It's a newspaper's job to reflect the community and that includes gays and lesbians. Shearer, Dan // Inside Tucson Business;11/8/2013, Vol. 23 Issue 23, p15 

    A reprint of the article "It's a newspaper's job to reflect the community and that includes gays and lesbians" by Dan Shearer, which appeared in the November 5, 2013 issue of "Green Valley News," is presented.

  • Ads featuring same-sex couples planned to air around inauguration. Seth6 Hammelgarn // Bay Area Reporter;1/1/2009, Vol. 39 Issue 1, p4 

    The article reports on plans for the advertising campaign called Get to Know Me First which will be aired in California and will be showing same-sex couples and their families during the days surrounding the inauguration of President-elect Barack Obama on January 20, 2009.

  • Reasons We Love Chagmion Antoine. Smith, Kristin A. // Curve;Dec2008, Vol. 18 Issue 10, p72 

    The article discusses the good characteristics of a newscaster on an all-gay news network. Chagmion Antoine is said to be a young African American newscaster and openly bisexual at Columbia Broadcasting System (CBS) News on Logo.Ten reasons are listed why people love Chagmion Antoine which...

  • BEDROOM SECRETS OF THE LA-LA SISTERHOOD. Buchanan, Justine // Diva;Sep2004, Issue 100, p62 

    Feature the gay-oriented U.S. cable television program "The L Word." Names of the cast members and their role in the gay television program set in West Hollywood, California; Unconventional portrayal of the personal lives of gay women; Creative team behind the production.

  • GLAAD kudofest ups star power. Renaud, Lisa; Rosenthal, John // Daily Variety;3/26/2004, Vol. 282 Issue 65, pA1 

    Highlights developments in media portrayals of gays and bisexuals since the Gay and Lesbian Alliance Against Defamation (GLAAD) bestowed its first annual media awards in 1989. Major vehicle for promoting the kind of visibility that drives understanding and acceptance; Increased in number of...

  • QUEERSTOCK. Kaye, Kate // CREATIVITY;May2004, Vol. 12 Issue 5, p46 

    From the living room to the courtroom, gay culture and issues have moved to the forefront. Not only has the mainstream embrace of gay-themed shows like "Queer Eye for the Straight Guy," and "Queer as Folk," laid the groundwork for broader acceptance of gay lifestyles, it could help coax...

  • Advertising to Homosexuals.  // Society;Jul/Aug92, Vol. 29 Issue 5, p2 

    This article offers observation on the trend of advertising to homosexuals in the U.S. In 1991, Columbia House Co. began its campaign in the gay press because readers of selected papers tend to be upscale and cutting edge. Advertising are also selling briskly at Genre national gay lifestyle...

  • french fancy. Mcphail, Donna // Diva;May2006, Issue 120, p12 

    The article focuses on the author's views about lesbian advertisements in Great Britain. She said that makers of those advertisements made a high moral waffle about their work that represents the ongoing debate on fashion versus style. However, she emphasizes that the two females are briefly...

  • Image making ADVERTISING and sexual myths. Kantrowitz, Arnie // Advocate;11/5/75, Issue 176, p31 

    Focuses on the use of sexism in advertising in the U.S. and absence of the depiction of homosexuality in advertisements. Impact of advertisements on lifestyles of people; Exploitation of women as seen in advertisements; Need for depicting concepts like the equality of genders and homosexuality...

  • GAY ADS PLACED ON TORONTO TRANSFERS.  // Bay Windows;6/17/1999, pN.PAG 

    Reports on the gay advertisements printed by the Toronto Transit Commission on transit transfers in Toronto, Ontario as of June 1999. Number of transit transfers with gay advertisements; Message of the ads; Reason behind the refusal of transit officials to operate the ads.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics