London Fog/Homestead Ready To Do It All

February 2005
Home Textiles Today;2/14/2005, Vol. 26 Issue 23, p1
Trade Publication
The article reports that a little more than three months after home textiles supplier Homestead Fabrics Ltd. merged into London Fog Industries Inc., the combined company is presenting itself as a platform for the development of product--almost any soft lines product. The London Fog model takes a page out of the retailer-direct playbook, in which overseas buying offices prospect sheet sets one day, men's trousers the next and shoes the day after. The merged company operates sourcing/product development offices in 16 countries. David Greenstein, CEO, who founded and was formerly president of $100 million Homestead, also believes the company's structure will be better suited to adapt to the growing retail demand for in-and-out fashion cycles. INSET: FLAMMABILITY RESOURCES.


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