Local Efforts on Rainbow's Horizon

Reynolds, Mike
February 2005
Multichannel News;2/14/2005, Vol. 26 Issue 7, p22
Reports on the plans of Rainbow Network Sales president Gregg Hill for local television advertisement sales programs and development of on-demand product following the company's centralization of its structure in 2005. Promotion of marketing executives Todd Green and Judi Lopez; Expected results from the company's efforts to integrate marketing and advertisement sales; Broadcast companies in which Rainbow has carriage-deal extensions with.


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