TITLE

Local Efforts on Rainbow's Horizon

AUTHOR(S)
Reynolds, Mike
PUB. DATE
February 2005
SOURCE
Multichannel News;2/14/2005, Vol. 26 Issue 7, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the plans of Rainbow Network Sales president Gregg Hill for local television advertisement sales programs and development of on-demand product following the company's centralization of its structure in 2005. Promotion of marketing executives Todd Green and Judi Lopez; Expected results from the company's efforts to integrate marketing and advertisement sales; Broadcast companies in which Rainbow has carriage-deal extensions with.
ACCESSION #
16067043

 

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