TITLE

TNT: NBA Revival in Stars

AUTHOR(S)
Umstead, R. Thomas; Reynolds, Mike
PUB. DATE
February 2005
SOURCE
Multichannel News;2/14/2005, Vol. 26 Issue 7, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the expected increase in ratings of Turner Network Television (TNT) as it launches the U.S. National Basketball Association All-Star game television broadcast on February 20, 2005. Decline in the network's average household rating in 2004; Impact of the coverage of presidential election on the ratings of the network; Average rating of the All-Star game; Plans of TNT for its television programming and coverage of the game.
ACCESSION #
16066850

 

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