TNT: NBA Revival in Stars

Umstead, R. Thomas; Reynolds, Mike
February 2005
Multichannel News;2/14/2005, Vol. 26 Issue 7, p8
Reports on the expected increase in ratings of Turner Network Television (TNT) as it launches the U.S. National Basketball Association All-Star game television broadcast on February 20, 2005. Decline in the network's average household rating in 2004; Impact of the coverage of presidential election on the ratings of the network; Average rating of the All-Star game; Plans of TNT for its television programming and coverage of the game.


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