TITLE

Cable Marketers Seek Their Next National Pitch

AUTHOR(S)
Donohue, Steve
PUB. DATE
February 2005
SOURCE
Multichannel News;2/14/2005, Vol. 26 Issue 7, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the plan of cable multisystem operators (MSO) to gather in New York to form a strategy for the television cable industry's campaign in 2005. Proposals to team up with NBC and Panasonic Consumer Electronics for high definition television promotion; Partnership of the MSO with Samsung Electronics America and Sony Corp. to promote cable television programming; Significance of the campaigns to the exposure of television cable programming on nation cable and broadcast networks.
ACCESSION #
16066166

 

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