Staying on Top at Vail

Olson, Eric M.; Slater, Stanley F.; Anthony, Toni
January 1999
Marketing Management;Fall/Winter98, Vol. 7 Issue 4, p47
In 1961, an astute investor with $10,000 could have bought an equity position in Vail Ski Resort and had thrown in for good measure four lifetime ski passes and a buildable lot adjacent to the main lift. Today, a reserved underground parking space at Vail will set you back at least $50,000, not to mention annual fees of $1,350.


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