The Wall

Cort, Kathryn T.; Shanklin, William L.
January 1999
Marketing Management;Fall/Winter98, Vol. 7 Issue 4, p42
Mary Kay cosmetics grew from meager beginnings into a global cosmetics power. It is hailed as "one of the greatest business stories of all time" and one of the best companies to work for. The time-tested formula behind its amazing success is summarized in the acronym MKC—mentoring, knowledge, and caring. This MKC philosophy continues to propel sales performance and professional growth in over 25 countries. INSET: More About the Study.


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