TITLE

Chick-fil-A takes on the competition

PUB. DATE
February 1999
SOURCE
FoodService Director;02/15/99, Vol. 12 Issue 2, p72
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the promotional plan of Georgia-based fast-food fried chicken chain Chick-fil-A Inc. which focuses on a nutrition competition with other firms. Offer of quiz cards to customers who will rate the firm's products against its competitors.
ACCESSION #
1605988

 

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