TITLE

BellSouth 'know-how' on display in latest ads

AUTHOR(S)
Arndorfer, James B.
PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on an advertising campaign launched by BellSouth Corp. on March 1, 1999. The effort, using the new tag BellSouth know-how is partly a reaction to increased competition from long-distance and wireless companies that have been targeting the Baby Bell's Southeastern turf. A significant portion of the campaign is aimed at businesses, which have been heavily pitched by long-distance providers offering corporate services, William Pate, vice president-advertising for BellSouth. The company is trying to communicate to these customers the breadth of its telecommunication and data services. A before/after approach will run through the first pool of eight spots for different products and services.
ACCESSION #
1605227

 

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