TITLE

Dunkin' Donuts seeks to satisfy breakfast hunger with buns

AUTHOR(S)
Kramer, Louise; Petrecca, Laura
PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the cinnamon buns introduced by Dunkin' Donuts in the U.S. on March 1, 1999, in a bid to increase its market share in the breakfast business. The launch comes as McDonald's Corp. expands distribution of its bagel sandwich and upscale rival Starbucks Coffee Co. tinkers with a new breakfast initiative aimed at improving food offerings in its U.S. coffee bars. Dunkin' Donuts is backing the bun with a 30-second television commercial. The new commercial uses the brand's signature humor and carry the theme Nothing says morning like Dunkin' Donuts. The cinnamon bun spot shows museumgoers more attracted to a guard snacking on a cinnamon bun and Dunkin' Donuts coffee than the art on display.
ACCESSION #
1605212

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics