TITLE

New Delta ads to lift Biz Elite

AUTHOR(S)
Goetzl, David; Petrecca, Laura
PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on plans of Delta Air Lines to launch an advertising campaign in mid-April 1999 for Business Elite. A spokeswoman said Delta officials as of March 1999 are reviewing elements of the campaign, being handled by Saatchi & Saatchi. The effort would not be in full force until late summer, in part because it will take that long for Delta to alter the seating arrangements on each of the 57 planes it will use for the Business Elite service. In launching Business Elite, Delta is the latest airline to eliminate its first-class service on overseas flights while upgrading business class.
ACCESSION #
1604990

 

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