TITLE

New question raised on commodity-board ads

AUTHOR(S)
Teinowitz, Ira; Pollack, Judann
PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the congressional hearings that will be examining the several agricultural marketing boards in the U.S. regarding their minority media usage as of March 1999. Two separate hearings will be examining dozen agricultural marketing boards that control upwards of $ 300 million in media spending. During the hearings, each board will be asked to explain how it determines its campaigns' effectiveness and what its financial controls are. Some boards are expected to argue the industry groups that choose to assess producers for the funding should control the marketing programs rather than the government. But the Agriculture Department has maintained it must review procedures for spending, awarding marketing contracts and evaluating advertising's effectiveness for purposes legitimate under the law.
ACCESSION #
1604984

 

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