House GOP weighs ads to polish battered image

Teinowitz, Ira
March 1999
Advertising Age;3/1/1999, Vol. 70 Issue 9, p2
Trade Publication
This article explores a proposal of former advertising executive Jim DeMint for an advertising campaign that would try and give a better image for House Republicans. A working group of the House Republican Conference is examining the possibility that off-year advertisements combined with congressional action on a Republican agenda would give the party a better chance next year than waiting until the election time to advertise. DeMint said the party's problems stem both from the unsuccessful impeachment trial of U.S. President Bill Clinton and the lack of any other clearly elucidated message. The proposal is that Republican caucus hire a national advertising agency to develop specifics, but generally pitch Republicans as the party that is securing the future of the U.S. and returning dollars, decisions, and freedom to the people.


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