TITLE

SRI, Arthur Andersen talk alliance on Smart

AUTHOR(S)
Ross, Chuck
PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the possible strategic alliance between Statistical Research Inc. and Andersen Worldwide for the rollout of Smart. If the deal is consummated it will be a huge boost to Statistical Research, struggling to line up financial commitments for its potential competitor to TV ratings king Nielsen Media Research. However, the executives familiar with the discussions cautioned that a pact with Andersen has not been finalized and that Statistical Research also is talking to other accounting firms. Executives also said that if a deal is reached between Statistical Research and Andersen, the accounting giant could eventually end up acquiring Statistical Research.
ACCESSION #
1604850

 

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