P&G and Grey unit plan interactive digital debut

Baird, Roger
January 1999
Marketing Week;1/28/1999, Vol. 21 Issue 46, p8
Trade Publication
Reports that Procter & Gamble will launch advertising campaigns on digital television in Great Britain through the Grey Interactive TV (Gi TV) unit set up by its roster agency Grey. Appointment of Frederic Colas as European head of interactive marketing; Launch of interactive television in the summer of 1999; Chris Harrison as head of Gi TV; Harrison's operational plans.


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