TITLE

Doctors say they'll prescribe DTC drugs

AUTHOR(S)
Dickinson, James G.
PUB. DATE
February 1999
SOURCE
Medical Marketing & Media;Feb99, Vol. 34 Issue 2, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the growth in the number of physicians who prescribe drugs requested by patients in the United States. Trends on the influence of direct-to-consumer advertising on physicians' prescribing practices.
ACCESSION #
1604057

 

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