TITLE

Breaking: Taco Bell

PUB. DATE
January 1998
SOURCE
Advertising Age;1/26/1998, Vol. 69 Issue 4, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents images from the television advertising campaign of Taco Bell Corp. How it features a limited-time offers at a value price.
ACCESSION #
160357

 

Related Articles

  • Like Dat Music bangs coins for Taco Bell.  // SHOOT;4/14/95, Vol. 36 Issue 15, p43 

    Features Taco Bell Corp.'s television advertisement entitled `Sound of Money.' Production company; Agency; Music and sound design.

  • Taco Bell TV spots push envelope -- if this were 1985. Cebrzynski, Gregg // Nation's Restaurant News;10/15/2001, Vol. 35 Issue 42, p14 

    Comments on the television advertisement of Taco Bell Inc. in the United States. Insights on the marketing strategy of the company; Impact of the tag line used; Perception on the food shots in the advertisement.

  • Urban Cowboy. Lippert, Barbara // Adweek Western Edition;8/6/2001, Vol. 51 Issue 32, p20 

    Criticizes the television commercial for Taco Bell Corp. in the United States, which was created by Foote, Cone & Belding agency. Music used in the commercial; Description of the characters used in the advertisement; Impact of the financial problems of Taco Bell on the type of commercial produced.

  • NEWS DIGESTS.  // Nation's Restaurant News;7/8/2002, Vol. 36 Issue 27, p14 

    Presents news digests focused on restaurant marketing in the United States compiled as of July 8, 2002. Announcement of a television campaign designed for Schlotzsky's Deli; Advertising budget allotted for Taco Bell on MTV Network; Promotion planned by Del Taco for the summer of 2002.

  • Media circus. Grimm, Matthew // Adweek Western Edition;05/10/99, Vol. 49 Issue 19, Upfront Markets p1 

    Focuses on advertising in television (TV) programs in the United States. Trends in the marketing of TV programs; Information on the Taco Bell Inc.; Information on TV programs of Warner Brothers Inc.; Significance of television viewers to advertisers.

  • Top brands in network primetime-2000.  // MediaWeek;04/23/2001, Vol. 11 Issue 17, pSR30 

    Presents a chart on the top brands of commercial television advertising for primetime viewing schedules in the United States for year 2000. McDonald's; Burger King; Taco Bell; KFC.

  • fastfood. Mehegan, Sean // Adweek Midwest Edition;04/23/2001, Vol. 42 Issue 17, pSR18 

    Assesses the television advertising status of the fast food industry in the United States as of April 2001. Percentage of sales increase posted by McDonald's; Impact of the discounting cut initiated by Burger King on other fast food chains; Decision of Taco Bell to shift its marketing strategy.

  • Creative briefs. Dill, Mallorre // Adweek New England Edition;07/17/2000, Vol. 37 Issue 29, p38 

    Presents news briefs on advertising campaigns in the U.S. as of July 17, 2000. Technology used by the spots for MasterCard and Taco Bell; Details of a billboard for an apartment in New York's Noho district; Information on J. Walter Thompson's television commercial for Kellogg's Smart Start.

  • Mad Ave. not laughing as webs hype comedy. Robins, J. Max; Lowry, Brian // Variety;5/29/95, Vol. 359 Issue 5, p1 

    Reports on advertisers' reaction to the all-comedy lineup prepared by the big three major television networks and Fox Broadcasting. Targeting of the young and chic audience; Costs of promoting the new shows according to a media buyer; Questions about the networks' targeting of the same...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics