Scholastic Unveils Celebrity Title, Potter Page Count

January 2005
Book Publishing Report;1/31/2005, Vol. 30 Issue 4, p4
Trade Publication
The article reports that Scholastic Inc.'s acquisition of Troll Book Clubs in July 2003 included an interesting, and likely lucrative, property, a children's book previously acquired by Troll written by Seinfeld star Jason Alexander, "Dad, Are You the Tooth Fairy?" The book is now part of Scholastic's spring lineup, set for a May release with an estimated first printing of 75,000. In an era where celebrity children's titles are a staple of the bestseller lists. Scholastic has published only three in the past four years.


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