Atria To Target Hispanic Market In 2006

January 2005
Book Publishing Report;1/31/2005, Vol. 30 Issue 4, p1
Trade Publication
The article reports that Simon & Schuster Inc. imprint Atria is creating a new publishing program aimed at the Hispanic market and will publish books in both English and Spanish beginning in spring 2006, releasing about 11 titles per year. Atria named Johanna V. Castillo senior editor, specializing in Hispanic and Latino books to head acquisitions. Castillo was most recently a literary agent with Sanford J. Greenburger Associates, where she represented Latin American writers. The program may also release books Atria holds the North American Spanish-language rights to, and Atria may be interested in buying Spanish-language rights from other publishers. Details on whether Simon & Schuster was adding similar initiatives to other imprints was not available by press time.


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