TITLE

Bring on the brands

AUTHOR(S)
Westphal, Linda
PUB. DATE
November 1997
SOURCE
Cabinet Maker;11/21/97, Issue 5065, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the operations of United States furniture manufacturer Broyhill headquarters in Lenoir, North Carolina. Plan for an international advertising campaign; Market segments served by Broyhill; Marketing and business strategies according to vice president of marketing Tom Lentz; Philosophy of the firm. INSET: Setting the pace..
ACCESSION #
159951

 

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