The price is right
- Keep track of customer data -- online and in-store. de Melim, Richard // Cabinet Maker;9/7/2007, Issue 5554, p9
The author reflects on the online revolution as a tool for independent furniture retailers to continue in business in Great Britain. According to the author, bssa chief executive John Dean has warned retailers to be more professional in embracing online revolution to survive. He added that...
- The point of point-of-purchase. Nucifora, Alf // Central New Jersey Business;7/12/95, Vol. 8 Issue 15, p20
Focuses on the significance of point-of-purchase (POP) merchandising as a marketing tool. Materials constituting POP advertising; Steps in POP selling; Suggestions on what action to take and avoid in POP marketing; Forecasts on the potentials of POP as an advertising medium.
- Making the decision--now. Bramwell, Leigh // NZ Marketing Magazine;Sep97, Vol. 16 Issue 8, p47
Discusses the growing popularity of the use of point-of-purchase marketing in New Zealand. Exponential growth of the role of in-store marketing; Decline in cost-effectiveness of buying television advertising; Absence of commission factor for the advertising agency; Forms of in-store advertising.
- Point-of-purchase fixtures. Alstrup, Dean // Dealernews;Mar1996, Vol. 32 Issue 3, p56
Focuses on the importance of developing and emphasizing point-of-purchase fixture programs. Need for the program to portray the correct image; Creation of the point-of-purchase fixtures; Important items relating to the program.
- Point-of-purchase is growing up, but what's down the road? Eccles, Lisa Z. // Brandweek;11/28/94, Vol. 35 Issue 46, p31
Focuses on the growth of point-of-purchase (POP) advertising in the United States. Focus on strategic goals in product marketing; Challenges; POP budgets; Effect of POP strategy to merchandising firms; Reason for the formation of brand level allegiances; Plans by brand marketers for the...
- Point of little return? // Marketing Tools;Jun98, Vol. 5 Issue 5, p9
Cites the results of a November 1997 survey on how point-of-sale (POS) promotions affect specific demographic groups, conducted by CDB Research & Consulting Inc. Propensity for POS promotions to affect younger adults and single-status consumers; Likelihood of consumers with the highest salaries...
- DUTCH ADO ABOUT P-O-P. Nauta, Bram // In-Store Marketing;Jan2003, p15
Describes the growth of point-of-purchase (POP) advertising in the Benelux countries. Role of the organization POPAI Benelux in the growing use of in-store media in the region; Problem of calculating accurately the value of the POP medium and the costs involved; Technological innovations that...
- Business is flourishing. // In-Store Marketing;Jan2003, p31
Focuses on the state of the point-of-purchase (POP) advertising market in Great Britain. Key issues facing the market; Findings from a POPAI members' survey on the strength of the POP industry.
- A GAIN SPAIN FOR P-O-P. Carrera, Meri // In-Store;Oct2003, p15
Focuses on the increasing globalization of point-of-purchase industry in Europe. Local differences; Approach to fixed and variable costs involved in the production of point-of-purchase display.