Short shrift for copying
- first word. Cooney, Joyceann // License!;Sep2003, Vol. 6 Issue 8, p10
Comments on key issues relevant to licensing agreements and the licensing market covered by the September 2003 issue of the 'License!' periodical. Efforts in the automotive/motorcycle licensing business; Japanese and American automotive and motorcycle brands available for licensing in the...
- LICENSES RECENTLY GRANTED. // License!;Mar2002, Vol. 5 Issue 2, p18
Presents a list of licenses for brands and trademarks as of March 2002.
- Craze or classic? Bloomgarden, Kirk // Marketing (00253650);9/2/1999, p23
Focuses on trends in merchandise licensing. Licensing of classic properties; Retail sales of brand and trademark licensed goods; Positioning of entertainment-based properties; Growth of sports licensing.
- Quality key for celebrity lines. York, Jenny Heinzen // Furniture/Today;12/16/2002, Vol. 27 Issue 15, p22
Reports the influence of attached famous name and reputation on the success of furniture business. Importance in driving the branding strategy; Credence to the furniture collections; Incorporation of fashion styles into furnitures.
- Branding is the in thing. Rule // Cabinet Maker;10/08/99, Issue 5158, p7
Focuses on the popularity of brand marketing in the furniture manufacturing industry.
- Stag and Ducal trademarks to be sold. // Cabinet Maker;12/6/2013, Issue 5864, p10
The article reports on the sales of the two heritage furniture trademarks in Great Britain such as Stag and Ducal, which produced a high quality and aspirational designs furniture.
- Brands of brilliance. Armitage, Te Peeti // New Zealand Apparel;Oct2009, Vol. 42 Issue 9, p24
The article discusses the importance of colour in building a strong brand, as well as the registration process for colour trademarks. Choosing a colour or a combination of colours allows the creation of a brand that will take on different feelings and associations. Under the Trade Marks Act,...
- Budvar launches 7.6% 'Bud' brand in UK. Mason, Tania // Marketing (00253650);8/28/2003, p2
Beer manufacturer Budweiser-Budvar is to capitalise on the recent House of Lords ruling allowing it 'equal access' to the 'Bud' trademark in the country. It is to launch a strong Czech lager with the word 'Bud' emblazoned in big red letters on the label. It was initially to be called Bud...
- The Trademark Functionality Doctrine. King, Elizabeth W. // Landslide;Sep/Oct2012, Vol. 5 Issue 1, p20
The article discusses trademark functionality doctrine which bars rights and registration to marks that are considered functional. The doctrine applies to nontraditional trademarks like designs of products such as design, colors, shapes or combination of designs. The design must reportedly be...