TITLE

Tweens are seen and heard

AUTHOR(S)
Chantrey, David
PUB. DATE
February 2005
SOURCE
Brand Strategy;Feb2005, Issue 189, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the business relations of business brands with teenage customers in Great Britain. Role in the automobile purchases of the family; Brand loyalty of the age group; Influence of peer pressure on the consumer behavior.
ACCESSION #
15993294

 

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