TITLE

Vodafone boss puts emphasis on brand experience, not advertising

AUTHOR(S)
Lester, Robert
PUB. DATE
February 2005
SOURCE
Marketing Week;2/3/2005, Vol. 28 Issue 5, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the emphasis of Arun Sarin, CEO of Vodafone Group PLC, on the importance of brand experience in selling the product. Claim of Sarin that advertising is not sufficient to build a brand; Significance of hard work that a brand puts into giving a retail experience to its customers; Description of Sarin of mobile as a new medium for advertisers.
ACCESSION #
15993230

 

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