TITLE

The next big thing

AUTHOR(S)
Lawrence, Dave
PUB. DATE
February 2005
SOURCE
Brand Strategy;Feb2005, Issue 189, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the trends in the toys and games industry in Great Britain. Form of physical activity that fosters collectibility and peer interaction; Need for managed retail strategy fro merchandise and promotions; Influence of broadcast media on youth culture.
ACCESSION #
15992819

 

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