TITLE

No more growing pains

AUTHOR(S)
Arons, Russell
PUB. DATE
February 2005
SOURCE
Brand Strategy;Feb2005, Issue 189, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the response of marketing executives to the kids are getting older younger phenomenon. Use of technology to extend a brand's appeal to different age groups; Influence of age segmentation on the use of products in advertising; Components of the communication strategy.
ACCESSION #
15992645

 

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