TITLE

Martin Glenn, president PepsiCo UK & Ireland

PUB. DATE
February 2005
SOURCE
Brand Strategy;Feb2005, Issue 189, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the business planning at PepsiCo to alter brand strategy in recognition of the rising levels of childhood obesity in Great Britain. Public education about balanced diet and lifestyle; Inclusion of healthy options to consumer choices; Sponsorship of physical fitness programs. INSET: Martin Glenn, president PepsiCo UK & Ireland.
ACCESSION #
15991547

 

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