Martin Glenn, president PepsiCo UK & Ireland

February 2005
Brand Strategy;Feb2005, Issue 189, p44
Trade Publication
Focuses on the business planning at PepsiCo to alter brand strategy in recognition of the rising levels of childhood obesity in Great Britain. Public education about balanced diet and lifestyle; Inclusion of healthy options to consumer choices; Sponsorship of physical fitness programs. INSET: Martin Glenn, president PepsiCo UK & Ireland.


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