TITLE

MARKETING TO CHINA

AUTHOR(S)
Kasriel, Tamar
PUB. DATE
February 2005
SOURCE
Brand Strategy;Feb2005, Issue 189, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of China on the global economic growth. Importance of the country as a manufacturer and a marketer of innovative consumer goods; Levels of trust in business enterprises by age group; Effectiveness of the marketing strategy.
ACCESSION #
15991389

 

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