TITLE

Brand accountancy

AUTHOR(S)
Lake, Rob
PUB. DATE
February 2005
SOURCE
Brand Strategy;Feb2005, Issue 189, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the effect of the new corporate reporting guidelines on the brand practice and corporate responsibility of firms in Europe. Assessment on the potential for success of marketing strategies; Awareness of the board of directors about the corporate reputation; Level of strategic attention on social and community issues.
ACCESSION #
15990995

 

Related Articles

  • PART IV: MARKETING & PROMOTION: CHAPTER 25: PROMOTING CORPORATE IMAGE.  // Entertainment, Media & Advertising Market Research Handbook;2007, Issue 9, p155 

    Chapter 25 of "The 2007 Entertainment, Media & Advertising Market Research Handbook" is presented. It focuses on the trends in promoting corporate image in the U.S. Many corporations are beginning to publicize their efforts to operate their business with social responsibility to promote their...

  • Corporate Social Responsibility Reporting: The Growing Need for Input from the Accounting Profession. Jones III, Ambrose; Jonas, Gregory A. // CPA Journal;Feb2011, Vol. 81 Issue 2, p65 

    The article focuses on corporate social responsibility (CSR) reporting and the Global Reporting Initiative (GRI) in the accounting profession. CSR activities, trends on CSR reporting and a background on GRI are discussed. A table illustrating the reporting guidelines of GRI is shown. A list of...

  • The institutional promotion of corporate social responsibility reporting. Tschopp, Daniel; Wells, Steve; Barney, Doug // Journal of Academic & Business Ethics;Oct2011, Vol. 5, p1 

    The level of Corporate Social Responsibility (CSR) reporting has evolved significantly in the past few decades. Efforts to predict the future growth of CSR reporting require an understanding of the influence external institutions have in the growth process. The purpose of this article is to...

  • The institutional promotion of corporate social responsibility reporting: second tier institutions. Tschopp, Daniel; Barney, Doug; Murphy, Patrick Ryan // Journal of Academic & Business Ethics;Sep2012, Vol. 6, p1 

    The article "The institutional promotion of corporate social responsibility reporting" (Tschopp et. al., 2011) identified the current and potential roles various institutions play in the promotion and diffusion of Coiporate Social Responsibility (CSR) reporting. The aforementioned article...

  • UNA APROXIMACIÓN A LA MODELIZACIÓN DEL ELEMENTO EMISOR DE ESTADOS CONTABLES. Seltzer, Juan Carlos // Revista Universo Contábil;Jul-Sep2010, Vol. 6 Issue 3, p114 

    The quality of financial statements is an almost mandatory reference in the accounting field. Themes such as quality and requirements are not out of any accounting standard or rule. However, it is also noticeable its absence, showing that problems are, among others, related to the issuer of...

  • Integrated and GRI Reporting. Reid, Ralph // NACD Directorship;Mar/Apr2013, Vol. 39 Issue 2, p28 

    The article focuses on Global Reporting Initiative (GRI) reporting and integrated reporting in the U.S. It says that the integrated reporting emphasizes the integration of non-financial information into financial report. It mentions that the actual standards of reporting are being developed by...

  • The Relationship between the Adoption of Triple Bottom Line and Enhanced Corporate Reputation and Legitimacy. Sridhar, Kaushik // Corporate Reputation Review;Summer2012, Vol. 15 Issue 2, p69 

    Triple bottom line (TBL) reporting has been a revolutionary non-financial reporting framework that corporations have certainly accepted into their culture. However, the level of tangible results from TBL reporting is still not evident in the literature or even in corporate reports. The research...

  • The Effect of Corporate Social Responsibility on Tax Avoidance and Earnings Management: The Moderating Role of Political Connections. Pratiwi, Indriati Siti; Siregar, Sylvia Veronica // International Journal of Business;2019, Vol. 24 Issue 3, p229 

    This study aims to examine the effect of CSR towards tax avoidance and earnings management practices as well as the role of political connections as moderating variable. This study finds evidence that CSR has a positive effect toward tax avoidance, real earnings management, and aggregate...

  • Strategic CSR: A Concept Building Meta‐Analysis. Vishwanathan, Pushpika; van Oosterhout, Hans (J.); Heugens, Pursey P. M. A. R.; Duran, Patricio; Essen, Marc // Journal of Management Studies (John Wiley & Sons, Inc.);Mar2020, Vol. 57 Issue 2, p314 

    This study develops the concept of Strategic Corporate Social Responsibility (Strategic CSR) by meta‐analyzing the available empirical evidence on the relationship between CSR and corporate financial performance (CFP). Using meta‐analytic structural equation modeling on effect size...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics