TITLE

A home from home

AUTHOR(S)
Simmons, John
PUB. DATE
February 2005
SOURCE
Brand Strategy;Feb2005, Issue 189, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the balance between optimism and commercial gains at Starbucks Coffee according to chief executive officer Howard Schultz in London, England. Number of strategic developments on the geographical front; Commitment to buy Fair Trade coffee; Establishment of positive working relations with the customers.
ACCESSION #
15990773

 

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