TITLE

Flying high with Lakmé

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
February 2005
SOURCE
Brand Strategy;Feb2005, Issue 189, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the use of modern sonic branding techniques by the British Airways. Financial success with the number of passengers in a climate of terrorism fears; Customer appeal of the brand's music in the marketing message; Legal protection of the brand sound from being used by other companies.
ACCESSION #
15990216

 

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