TITLE

Branding the perfect pitch

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
February 2005
SOURCE
Brand Strategy;Feb2005, Issue 189, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the sonic and musical elements in corporate branding strategies in Great Britain. Compliance of the manufacturing process and marketing communications to the brand values; Consistency in the use of sound and music across every aspect of the business to reinforce the brand; Creation of a product sound and sonic logo.
ACCESSION #
15990003

 

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