TITLE

Nurturing creativity

AUTHOR(S)
German, Dan
PUB. DATE
February 2005
SOURCE
Brand Strategy;Feb2005, Issue 189, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the effort to maintain creativity in a growing business. Formation of work teams to design innovation strategies and relaunches and new brand philosophies; Establishment of an open, informal corporate culture; Practice of clarity in the goals, responsibility of employees and fraternity within the organization.
ACCESSION #
15989332

 

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