TITLE

The importance of being cool

AUTHOR(S)
Peters, Tom
PUB. DATE
February 2005
SOURCE
Brand Strategy;Feb2005, Issue 189, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the need to shift corporate focus from cost and efficiency into innovation for global competitiveness. Career development of chief financial officers; Value of brand management to business success; Improvement in the financial performance according to the brand strategy.
ACCESSION #
15989330

 

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