TITLE

Window shopping with a difference at Oki-Ni

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
February 2005
SOURCE
Brand Strategy;Feb2005, Issue 189, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the product offerings and consumer appeal of the Oki-Ni brand in Great Britain. Partnership with global companies in the offering a range of limited-edition fashion; Market share in the Internet retail sector; Business reputation through a low-key marketing campaign.
ACCESSION #
15989329

 

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