TITLE

SAAB'S RESPONSE

PUB. DATE
February 2005
SOURCE
Brand Strategy;Feb2005, Issue 189, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing strategy of Saab brand owned by General Motors Corp. Launch of sports utility vehicle; Target customer of the car brand; Improvement in corporate profitability with the new product development projects.
ACCESSION #
15989226

 

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