TITLE

SAAB

PUB. DATE
February 2005
SOURCE
Brand Strategy;Feb2005, Issue 189, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the needed marketing strategy for the Saab brand owned by General Motors according to Professor Garel Rhys of Cardiff Business School and car owner Tom Whitney. Effort to increase the market share of the automobile; Positive image of the business brand; Advertising campaign to improve the people's perception of the brand.
ACCESSION #
15989105

 

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