TITLE

The coffee brand that gets your heart racing

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
February 2005
SOURCE
Brand Strategy;Feb2005, Issue 189, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the circus-themed advertising campaign of coffee brand Lavazza in Italy. Promotional event that offers artistic performances which express that brand qualities of Lavazza; Share in the retail coffee market.
ACCESSION #
15989087

 

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