February 2005
Brand Strategy;Feb2005, Issue 189, p6
Trade Publication
Reports global developments related to marketing. Plan of Kraft Foods to phase out advertising for products aimed at children below 12 years; Number of obesity-related lawsuits filed by American teenagers against McDonald's; Marketing agreement between Volkswagen and NBC Universal.


Related Articles

  • McCafé to hit grocery stores in product test.  // Advertising Age;11/4/2013, Vol. 84 Issue 39, p3 

    The article, citing the wire service Reuters, reports that fast food restaurant company McDonald's and Kraft Foods will conduct test marketing of packaged coffees branded with the McCafé brand of McDonald's at grocery stores and other retail stores.

  • McD's looking to clean up in the coffee aisle. Morrison, Maureen; Schultz, E. J. // Advertising Age;11/11/2013, Vol. 84 Issue 40, p6 

    The article examines a partnership between fast food restaurant chain company McDonald's and Kraft Foods in which Kraft will market coffee branded with the McDonald's name in supermarkets and grocery stores.

  • Though ad rules are changing, you still have to be consistent. Crain, Rance // Advertising Age;5/1/2006, Vol. 77 Issue 18, p38 

    Asserts the need for the consistency of advertising rules. Changes in advertising; Information on the marketing strategy of McDonald's; Problem with the decision of Volkswagen to emulate the strategy of McDonald's.

  • Keep on brewin'. DEL BUONO, AMANDA // Beverage Industry;Sep2015, Vol. 106 Issue 9, p14 

    The article examines the steady consumption of coffee in the U.S. in 2012 from 1999, while coffee pods grow market value. Topics include single-cup coffee sales increase of individual brands, the unique trend of cold-brew coffee, and the continued growth of ready-to-drink coffees, both in...

  • Marketing. Brandau, Mark // Nation's Restaurant News;1/13/2014, Vol. 48 Issue 1, p24 

    The article examines marketing trends for the restaurant industry in 2014. According to Nielsen, smartphones account for 64 percent of mobile phones in the U.S. which underscores the importance of a mobile marketing strategy. Restaurant brands will continue partnering with food manufacturers...

  • Off-Color Wordplay From Kraft, Part of a Big Marketing Blitz.  // Promotional Marketing;8/13/2013, p2 

    The article focuses on the marketing campaign that Kraft Co. is set to introduce for its new line of nine meal-starters in 2013.

  • When in China... Li, Mingsheng // Communication World;Nov/Dec2008, Vol. 25 Issue 6, p34 

    The article focuses on the need for foreign companies to come up with a localization strategy, which is based on a thorough understanding of the complex Chinese business culture in China. Accordingly, an effective localization strategy requires the willingness to adjust business products,...

  • Kraft launches 'speed-to-shelf' push. Thompson, Stephanie // Crain's Chicago Business;12/2/2002, Vol. 25 Issue 48, p22 

    Reports on the launch of speed-to-shelf strategy of Kraft Foods Inc. for introducing its products to retailers. Aim of the company for launching the speed-to-shelf marketing plan; Advantages for the retailers offered by the company in its plan; Strategy of Nabisco Holdings Corp. which inspired...

  • Kraft's DiGiorno aiming for takeout pizza dollars. Pollack, Judann // Advertising Age;10/21/1996, Vol. 67 Issue 43, p16 

    Announces that Kraft Foods is launching its DiGiorno Rising Crust frozen pizza across the United States. Belief that it can take a slice of the billion dollar pizza market; Market share; Reinvention of frozen pizza; Retail price.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics