TITLE

Getting past hello

AUTHOR(S)
Lewis, Elen
PUB. DATE
February 2005
SOURCE
Brand Strategy;Feb2005, Issue 189, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the insights into branding strategy based on the book "Blink: The Power of Thinking Without Thinking," by Malcolm Gladwell. Rapid cognition about the thinking that happens in a blink of an eye; Influence on the consumer's unconscious thought process when selecting a brand; Importance of first impressions.
ACCESSION #
15988927

 

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