Branding Campaigns Get VC Attention

Lugo, Denise
February 2005
Investment Dealers' Digest;2/7/2005, Vol. 71 Issue 5, p14
Trade Publication
Reports that celebrity branding of products and apparel is turning out to venture capital firms in the United States. Investment of venture capital firms in apparel and beauty companies; Highest dollar amount in retail for venture capital since 1999; Ways of launching celebrity lines; Plans of retailers to capitalize on the trend in efforts to shore up profits.


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