TITLE

Branding Campaigns Get VC Attention

AUTHOR(S)
Lugo, Denise
PUB. DATE
February 2005
SOURCE
Investment Dealers' Digest;2/7/2005, Vol. 71 Issue 5, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that celebrity branding of products and apparel is turning out to venture capital firms in the United States. Investment of venture capital firms in apparel and beauty companies; Highest dollar amount in retail for venture capital since 1999; Ways of launching celebrity lines; Plans of retailers to capitalize on the trend in efforts to shore up profits.
ACCESSION #
15979884

 

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