Advertising to Grow as Agencies Adapt to Changing Market Demands

Cortès, Rossie
February 2005
Caribbean Business;2/3/2005, Vol. 33 Issue 4, p40
Looks into the advertising industry of Puerto Rico. Expectation of growth to come from an increase in the advertising budgets of established accounts; Prediction of a top advertising agency executive that some clients will invest more in brand development and less in promotions and short-term efforts; Discussion of the challenges the industry will face.


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