TITLE

Advertising to Grow as Agencies Adapt to Changing Market Demands

AUTHOR(S)
Cortès, Rossie
PUB. DATE
February 2005
SOURCE
Caribbean Business;2/3/2005, Vol. 33 Issue 4, p40
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Looks into the advertising industry of Puerto Rico. Expectation of growth to come from an increase in the advertising budgets of established accounts; Prediction of a top advertising agency executive that some clients will invest more in brand development and less in promotions and short-term efforts; Discussion of the challenges the industry will face.
ACCESSION #
15969894

 

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