TITLE

A Kodak moment

AUTHOR(S)
Vasilash, Gary S.
PUB. DATE
January 1998
SOURCE
Automotive Manufacturing & Production;Jan1998, Vol. 110 Issue 1, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Kodak's emphasis on eliminating the extraneous and its relation to the automobile industry. Emulation of Kodak's move by automobile industry people through brand-management initiatives; Termination of 10,000 personnel by Kodak due to cost-cutting moves; Emergence of over-capacity in the automobile industry; Importance of individual performance at organizational level.
ACCESSION #
159626

 

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