YES Network Takes Its Cuts

Umstead, R. Thomas
February 2005
Multichannel News;2/7/2005, Vol. 26 Issue 6, p10
Reports on the advertising, sales and programming initiatives of Yankees Entertainment & Sports Network. Inclusion of the shows "The Poker Challenge" and "Road Show" among the network's programming; Plans for the network's market positioning; Companies with sponsorship deals with the network, such as automobile manufacturer Suzuki.


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