TITLE

DIRECTV'S NEW AD GAME

AUTHOR(S)
Donohue, Steve
PUB. DATE
February 2005
SOURCE
Multichannel News;2/7/2005, Vol. 26 Issue 6, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the advertising campaign launched by DirecTV Inc. on February 6, 2005 which is set to be broadcast during the pregame television coverage of the Super Bowl games. Message imparted by the commercials; Duration of the campaign's broadcast; Statement of DirecTV executive vice president of marketing Neal Tiles on the advertisements.
ACCESSION #
15954628

 

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