Donohue, Steve
February 2005
Multichannel News;2/7/2005, Vol. 26 Issue 6, p3
Reports on the advertising campaign launched by DirecTV Inc. on February 6, 2005 which is set to be broadcast during the pregame television coverage of the Super Bowl games. Message imparted by the commercials; Duration of the campaign's broadcast; Statement of DirecTV executive vice president of marketing Neal Tiles on the advertisements.


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