Spike Job Goes to Herzog
- Laffers loom large in lineup. Martin, Denise // Daily Variety;6/8/2004, Vol. 283 Issue 45, pB2
Focuses on the rise of sitcoms at FX cable television network in the U.S. Increase of unscripted, comedy, drama and telepic genres; Development of producer's first basic cable series; Concentration on contemporary stories.
- THE LIGHT TV VIEWER. Katz, Bill // Journal of Advertising;1981, Vol. 10 Issue 2, p37
This paper examines the media habits of light TV viewers in Canada to determine how best to reach them. Light viewers cannot be selectively reached by manipulating TV schedules because no type of programming attracts more than its fair share of light viewers. English light viewers spend more...
- RELATING TELEVISION PREFERENCE VIEWING TO SHOPPING ORIENTATIONS, LIFE STYLES, AND DEMOGRAPHICS: THE EXAMINATION OF PERCEPTUAL AND PREFERENCE DIMENSIONS OF TELEVISION PROGRAMMING. Lumpkin, James R.; Darden, William R. // Journal of Advertising;1982, Vol. 11 Issue 4, p56
Matching advertising to the appropriate segment is especially critical for television advertising which reaches many diverse segments. This problem has received much attention from researchers over the years. Attempts have been made to develop a television program typology based on the program's...
- Nonfiction in Transition. Ford, John // MediaWeek;4/11/2005, Vol. 15 Issue 15, p24
Comments on the challenges being faced by television networks in nonfiction programming. Styles in approaching nonfiction programming; Efforts of television networks to deliver nonfiction shows; Quality of nonfiction programming.
- The future face of television news. Schroth, Raymond A. // National Catholic Reporter;12/21/2007, Vol. 44 Issue 8, p17
The author reflects on the prospective outlook of television news and programming of Microsoft/National Broadcasting Co. (MSNBC) in the U.S. He comments on the myriad presentations of news that mostly depicts terrorism, oppression, injustices and socio-political issues. He also cited the...
- Globo gets global in new genres. Cajueiro, Marcelo // Variety;09/28/98, Vol. 372 Issue 7, pM40
Reports that Brazilian media giant Globo has expanded its genres in television broadcasting in Rio de Janeiro, Brazil. Business plans of the company; Capacity of Globo to compete in telenovela exportation; Contents of the documentary portfolio and program format created.
- Channel 4 hunts Â£2.2m sponsor. Wilkinson, Amanda // Marketing Week;12/20/2001, Vol. 24 Issue 45, p11
Reports on the efforts of British television station Channel 4 to attract sponsors for its drama programs. Details of the sponsorship package; Agreement with Renault; Background on the programs.
- Television Viewing and Perceptions About Race Differences in Socioeconomic Success. Busselle, Rick; Crandall, Heather // Journal of Broadcasting & Electronic Media;Summer2002, Vol. 46 Issue 2, p265
Focuses on the race differences in socio-economic success in television program genres in the U.S. Influence of dichotomized presentation on perceptions of socio-economic success; Beliefs of modern racism; Relationship between viewing different types of television content and perceptions.
- Variety price spread. // Variety;09/22/97, Vol. 368 Issue 7, pM61
Presents a chart on the average price paid by mainstream broadcasters in key territories for various genres of American television programming. Includes Germany; Nordic territories; Hong Kong; Great Britain; Czech Republic; Philippines.