TITLE

Transaction Costs and Bargaining Power: Entry Mode Choice in Foreign Markets

AUTHOR(S)
Palenzuela, Valentin Azofra; Bobillo, Alfredo Martinez
PUB. DATE
March 1999
SOURCE
Multinational Business Review (St. Louis University);Spring99, Vol. 7 Issue 1, p62
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Presents information on a study which examined an entry mode choice in foreign markets by a set of Spanish multinationals. Theory about entry mode choice; Application of the integrative model approach.
ACCESSION #
1592765

 

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