Transaction Costs and Bargaining Power: Entry Mode Choice in Foreign Markets

Palenzuela, Valentin Azofra; Bobillo, Alfredo Martinez
March 1999
Multinational Business Review (St. Louis University);Spring99, Vol. 7 Issue 1, p62
Academic Journal
Presents information on a study which examined an entry mode choice in foreign markets by a set of Spanish multinationals. Theory about entry mode choice; Application of the integrative model approach.


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