TITLE

Unzipping The Car Rental Business

AUTHOR(S)
Smith, Brad
PUB. DATE
February 2005
SOURCE
Wireless Week;2/2/2005, Vol. 11 Issue 3, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on Zipcar, a self-service car rental company based in Cambridge, Massachusetts which uses the Cingular Wireless general packet radio service (GPRS) network to open the car doors, figuratively speaking, for its members. Business model being used by the car rental company; Key factors to Zipcar's business model; Manner in which a member would be able to rent and drive a car; Other functions of the GPRS network.
ACCESSION #
15911669

 

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